Johannesburg, South Africa – South African sensation Tyla has once again captured global attention with the release of her highly anticipated music video for her latest single, “Is It.” This visually stunning piece marks Tyla’s second solo offering of 2025 and serves as a vibrant testament to her evolving artistry and burgeoning international fame. Directed by the acclaimed Aerin Moreno, known for her dynamic storytelling and choreography-driven visuals, the video offers a captivating glimpse into Tyla’s confident persona.
The Visuals: “Is It” Music Video Unveiled
The “Is It” music video, released on July 11, 2025, showcases Tyla’s prowess in performance and choreography. Directed by Aerin Moreno, who has previously worked with artists like Tate McRae and Madison Beer, the visuals are described as both intimate and energetic. The video features Tyla delivering sophisticated choreography, including a notable intimate routine shared with a male dancer, and a pulsating club scene that captures the song’s alluring vibe. Moreno’s signature style, which blends storytelling with infectious dance sequences, perfectly complements Tyla’s artistic vision for the track. The director’s ability to connect with artists and bring their essence to life is evident in the polished execution of this music video, adding another compelling entry to her impressive portfolio. “Is It” is Tyla’s latest music project to feature a comprehensive visual component, following previous acclaimed videos for her tracks.
The Sound: Exploring Tyla’s Latest Track
“Is It” itself has been met with considerable praise, with many critics highlighting its potential as a “song of the summer” contender. The track, produced by Sammy Soso, AriPen Smith, Belevve, and Mocha Bands, expertly fuses pop and R&B with Tyla’s signature amapiano influences, creating an infectious and danceable sound. Lyrically, the song delves into themes of bold flirtation and confident desire, with Tyla posing questions about attraction and intention: “Is it the fucks that I don’t give? / Is it the men that I don’t miss? / Is this song why we get along? / Or am I coming on a little strong?” The song reached the top ten in her native South Africa, marking her third top-ten entry there, and also charted on the UK singles charts, underscoring her growing international reach. The production has been noted for its slickness and memorable melodies, making “Is It” a standout track in her growing discography.
A Star on the Rise: Tyla’s Global Trajectory
This latest release arrives at a pivotal moment for Tyla, who has rapidly ascended the ranks of global music’s top artists. Her achievements in 2025 alone are a testament to her meteoric rise. She was honored as ‘World Artist of the Year’ at the prestigious 2025 iHeartRadio Music Awards, a historic win that marked her as the first South African artist to claim the title. This accolade further solidifies her status, placing her alongside other global superstars and reflecting the immense fanbase she has cultivated worldwide. Her breakthrough single “Water” has achieved billions of streams, and she continues to make history, having previously won a Grammy Award and multiple other international awards, including BET Awards and MTV Europe Music Awards.
Festival Season and Beyond
Tyla’s presence on the global stage has been further amplified by her electrifying live performances. She recently graced the stage at Poland’s renowned Open’er Festival, drawing a massive crowd and hinting at new music, a move that excited her devoted fanbase known as ‘Tigers’. Her performance at the festival, despite facing some technical difficulties, was a dynamic display of her stage presence and connection with the audience. She also delivered a highly energetic set at the All Points East festival in London on August 23rd, further cementing her reputation as a captivating live performer. These festival appearances are part of a larger narrative of Tyla’s increasing global touring and media presence. Looking ahead, “Is It” is featured on her extended play “WWP” and Tyla has indicated that her upcoming second studio album will explore a significantly different vibe, promising an exciting new direction for the artist.
Conclusion
The release of the “Is It” music video is more than just a new visual offering; it’s a declaration of Tyla’s continued dominance and artistic growth. As she navigates sold-out festival dates and prepares for future projects, the “Is It” music video and single reinforce her position as a trending, top-tier artist. Her unique blend of genres, compelling visuals, and undeniable charisma continue to captivate audiences worldwide, making her a significant force in contemporary music news and a true icon for African talent on the global stage.
