Post-Culture: Vivian Wilson and Desigual’s Anti-AI Offensive
In the fast-paced, algorithm-driven landscape of September 2026, Desigual has detonated a cultural shockwave with its latest brand initiative, ‘Post-Culture.’ Orchestrated by the creative powerhouse Sibling Studio, the campaign eschews the polished, synthetic aesthetics dominating current luxury advertising in favor of something raw, human, and intentionally flawed. The centerpiece of this pivot is the surprising…
