Rita Ora has unveiled her latest musical offering, the single “All Natural,” released on September 24, 2025, accompanied by a visually striking music video helmed by her husband, Oscar-winning director Taika Waititi. Waititi himself described the experience of directing the video as “the easiest job in the world” and a “dream thing to do,” highlighting the seamless creative synergy between the artist and filmmaker, who married in 2022.
A Dream Collaboration Behind the Scenes
For Taika Waititi, directing the music video for “All Natural” was far from arduous. He enthusiastically shared his perspective, calling it “the easiest job in the world” and joking that he could barely consider it “work.” He elaborated, “It’s literally pointing a camera at your best friend who happens to be criminally gorgeous and effortlessly talented.” Waititi further revealed his minimal operational role in the filming, stating, “I mean, I wasn’t even operating the camera, I just told the guy where to point it. And all the while we got to listen to this absolute gem of a song. It’s actually a dream thing to do.” This personal connection and shared creative space undoubtedly contributed to the project’s fluid execution.
“All Natural”: A Journey of Self-Love and Discovery
“All Natural” signifies a new chapter for Rita Ora, presented as a deeply personal track exploring themes of self-acceptance, growth, and healing. According to Ora, the song is about “learning to love every side of yourself – the strong and the fragile, the light and the shadows.” She expressed her hope that listeners will connect with their own personal journeys and feel seen through its narrative. The sultry, electro-pop track was produced by GRAMMY-winning auteur Joel Little, known for his work with artists like Taylor Swift and Lorde, who lent his expertise to transform Ora’s intimate sentiments into universally relatable music.
Visualizing Inner Strength and Duality
The accompanying music video, shot in a cavernous, dimly lit industrial space, serves as a powerful visual complement to the song’s introspective lyrics. Directed by Waititi, the visuals feature Ora dancing beneath vast overhead lights, moving through rippling water, and interacting with mirrored reflections. This imagery creates a striking exploration of identity and duality, celebrating transformation, empowerment, and the beauty of being unapologetically oneself. The video’s aesthetic is both artistic and evocative, reflecting the song’s themes of embracing all facets of one’s being.
A New Chapter for Rita Ora’s Music Career
“All Natural” marks a significant moment in Rita Ora’s illustrious music career, which boasts 13 UK Top 10 singles and over ten billion streams. Her last album, “You & I,” released in 2023, debuted in the top 10 of the UK albums chart. The release of “All Natural” is described as opening “a new chapter,” one that feels “sharper, stronger, and truer to herself than ever before”. This latest single underscores Ora’s continued evolution as an artist, exploring deeper personal themes while maintaining her signature charisma and vocal prowess. The track is poised to be a featured piece in her upcoming work.
A Creative Partnership Beyond the Music Video
The collaboration on “All Natural” is another testament to the creative partnership between Rita Ora and Taika Waititi. Waititi has previously directed several of Ora’s music videos, including “Praising You,” “Don’t Think Twice,” and “Ask & You Shall Receive”. Beyond their work in music, the couple is also reportedly collaborating on a musical based on the infamous Fyre Festival, a project Waititi has described as “exciting, weird, and potentially disastrous”. This shared creative endeavor highlights their dynamic relationship and mutual artistic interests, making this latest music news highly anticipated.
As “All Natural” emerges, it not only showcases Rita Ora’s artistic growth and vulnerability but also the unique creative vision she shares with her partner. The song and its accompanying video are set to resonate widely, offering a message of self-acceptance and empowerment that is both timely and timeless, reinforcing Ora’s position as a top artist in the music industry and likely to be a trending topic among fans and music news outlets.
