Gen Z’s Digital Spark: Social Media and Celebrities Drive Trending Aadi Jewellery Sales
The Aadi season, traditionally a period steeped in cultural significance and consumer activity, is witnessing a profound transformation in its jewellery market. At the heart of this evolving landscape is Gen Z, a demographic cohort that is significantly impacting jewellery sales, reshaping long-standing purchasing patterns with their unique digital-first approach. This burgeoning trend is overwhelmingly…
