Rob Dickinson, once the dynamic lead singer of the alternative rock band Catherine Wheel, has carved an extraordinary path from the world of music to the highly specialized realm of high-performance automotive design. His fascinating journey, a testament to his profound entrepreneurial spirit, culminated in the founding of Singer Vehicle Design in 2009. This boutique Southern California shop has since become synonymous with the exquisite reimagining of classic Porsche 911 models, driven by Dickinson’s unyielding philosophy: “Everything is Important.”
The Genesis of a Visionary Business
Dickinson’s transition from rock artist to acclaimed automotive artisan wasn’t an abrupt shift but a natural evolution born from a deep-seated passion. After a successful career in music, he channeled his creative energies into a new business venture, one that merged his artistic sensibilities with his lifelong fascination for iconic automobiles. The spark that ignited Singer Vehicle Design was a personal project – a meticulously restored 1969 Porsche 911E. This vehicle, affectionately dubbed the “Brown Bomber,” was far more than a mere restoration; it was an early embodiment of Dickinson’s philosophy of obsessive detail and unwavering quality. The “Brown Bomber” was not just a car; it was a rolling statement, and it garnered significant attention from enthusiasts and the broader automotive community alike. Its reception was overwhelming, immediately capturing the news cycle within automotive circles and signaling to Dickinson that there was a substantial, untapped market for his unique vision.
Crafting Perfection: The Singer Philosophy
At the core of Singer Vehicle Design’s operations, nestled in Southern California, lies a commitment to perfection that borders on the fanatical. The company doesn’t simply restore vehicles; it “reimagines” them, infusing modern engineering and bespoke craftsmanship into the beloved chassis of classic Porsche 911s. This approach is anchored firmly in Dickinson’s foundational belief that “Everything is Important.” This mantra permeates every facet of the company’s work, from the selection of materials to the painstaking assembly of each component. It’s an unwavering dedication to obsessing over every single detail, ensuring that each reimagined Porsche 911 is not only breathtakingly beautiful but also exquisitely engineered and exhilarating to drive. This rigorous adherence to an unparalleled standard of quality has cemented Singer’s reputation as a leader in bespoke automotive artistry, fostering a popular resurgence of interest in these classic models.
From Passion Project to Global Phenomenon
The widespread acclaim for the “Brown Bomber” served as the catalyst for Singer Vehicle Design’s ascendance. Under Dickinson’s visionary leadership, and with the strategic acumen of his team, including Chief Strategy Officer Maz Fawaz, the company has successfully expanded its reach. Their relentless focus on perfection and continuous innovation has been instrumental in steering Singer Vehicle Design to achieve worldwide recognition and cultivate a strong, loyal clientele. Each commission undertaken by Singer is a bespoke journey, tailored to the exacting specifications of discerning customers who seek the ultimate expression of the classic 911, elevated to an entirely new echelon of performance and luxury. The consistent delivery of such exceptional vehicles has ensured that Singer Vehicle Design remains a prominent feature in automotive news and aspirational lifestyle publications globally.
Today, Singer Vehicle Design stands as a beacon of meticulous craftsmanship and visionary design. Rob Dickinson’s journey, from the stage to the garage, is a compelling narrative of passion transforming into a globally celebrated business. His unwavering dedication to the philosophy that “Everything is Important” has not only reimagined iconic automobiles but has also redefined what is possible when artistic vision and relentless perfection converge.
