Samsung is set to reveal its highly anticipated seventh generation of foldable smartphones today, July 9, 2025, at the Galaxy Unpacked event taking place in Brooklyn, New York, US. Headlining the event are expected to be the next iterations of the company’s pioneering foldable line: the Galaxy Z Fold 7 and the Galaxy Z Flip 7. This launch marks a significant moment as Samsung continues to refine and expand its presence in the burgeoning foldable device market.
The South Korean electronics titan is not only focusing on iterating its core foldable models but is also expected to broaden the portfolio. Anticipation is high for a potential new, premium addition, possibly dubbed the Galaxy Z Fold 7 Ultra, alongside a more accessible, potentially more affordable version of its popular clamshell foldable. These strategic additions suggest Samsung’s aim to cater to a wider range of consumers within the foldable segment, from the high-end enthusiast to those looking for a more budget-friendly entry point.
Complementing the smartphone launches, Samsung is also widely expected to unveil new wearables. The Galaxy Watch 8 and Galaxy Watch 8 Classic are anticipated to be introduced alongside the new foldables, reinforcing Samsung’s integrated ecosystem strategy.
AI Integration for Enhanced Productivity
A central theme highlighted by Samsung leading up to the event is the deep integration of generative AI, specifically its proprietary Galaxy AI capabilities. This focus underscores Samsung’s commitment to leveraging artificial intelligence to enhance the user experience, particularly emphasizing productivity and multitasking. The unique form factors of foldable devices, with their larger screens and dual-screen capabilities, are seen as ideal platforms to showcase the power of advanced AI features designed to streamline workflows and offer more intuitive interactions. Samsung’s messaging suggests that AI will play a crucial role in making these devices more than just communication tools, positioning them as powerful mobile workstations.
Pushing Design Boundaries: Thinnest, Lightest, Most Durable
Press releases and promotional materials from Samsung have strongly teased significant advancements in the physical design of the new foldables. The company has claimed that the upcoming models will be the thinnest, lightest, and most durable to date. Achieving these milestones in foldable technology is critical, addressing consumer feedback regarding bulkiness and perceived fragility that have been early challenges for the category. Improvements in hinge design, display materials, and overall structural integrity would represent key technical achievements and could significantly boost the appeal of the Galaxy Z Fold 7 and Galaxy Z Flip 7 in a competitive market increasingly populated by rivals.
Global Event Livestream Details
The Galaxy Unpacked July 2025 event is scheduled to commence today, July 9, 2025, originating from Brooklyn, New York, US. For those unable to attend in person, Samsung is providing multiple platforms for global audiences to watch the unveiling live. The event will be livestreamed on Samsung.com, the Samsung Newsroom website, and Samsung’s official YouTube channel.
Global viewers can tune in at various times:
* 7:30 PM IST (Indian Standard Time)
* 10 AM ET (Eastern Time)
* 7 AM PT (Pacific Time)
* 3 PM BST (British Summer Time)
These multiple streaming options and timed releases ensure that tech enthusiasts and consumers worldwide can witness the launch simultaneously, experiencing Samsung’s latest innovations in real-time.
Anticipation for the Next Chapter in Foldables
As the tech world watches the event unfold from Brooklyn, the focus remains squarely on how Samsung’s seventh-generation foldables will evolve the category. The combination of potentially groundbreaking physical design improvements, strategic portfolio expansion with Ultra and affordable variants, and deeply integrated AI features signal Samsung’s ambition to maintain its leadership position in the foldable market. The success of the Galaxy Z Fold 7 and Z Flip 7, alongside the new wearables, will set the tone for Samsung’s mobile strategy in the latter half of 2025 and beyond.
