
Luxury Giant LVMH Unveils ‘Project Aurora’, Committing €5 Billion to Circular Fashion Tech by 2030
LVMH Launches Ambitious €5 Billion Circularity Initiative Paris, France – LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury conglomerate, officially unveiled a landmark sustainability initiative on January 20, 2025. Dubbed “Project Aurora,” this ambitious program is backed by a substantial investment of €5 billion, earmarked for deployment by 2030. The core objective of Project…