Cupertino, California – Apple Music is marking a significant milestone, celebrating its 10th anniversary this month. As part of the decade-long commemoration and looking towards the future of music creation and fan engagement, the global streaming service has announced the unveiling of a new, state-of-the-art studio space located in Los Angeles.
The expansive facility, situated in the heart of Culver City, California, is designed to serve as a dedicated creative campus for artists worldwide. Spanning an impressive over 1,300 square metres across three storeys, the studio represents a substantial investment in empowering the artistic community.
Empowering Artists in the Digital Age
The core mission of the new Los Angeles hub is to provide artists with the tools and a robust platform essential for modern content creation, pushing boundaries in audio innovation, and fostering deep fan connection. In an era where artists are increasingly expected to produce high-quality visuals, podcasts, radio content, and immersive audio experiences alongside their music, this facility aims to centralize and streamline those efforts.
The design emphasizes flexibility and technological advancement, ensuring artists have access to cutting-edge resources that might otherwise be prohibitive. The studio is positioned as a key component of Apple Music’s strategy to differentiate itself not just as a distribution platform, but as a genuine partner in an artist’s career journey.
Inside the State-of-the-Art Facility
The Culver City studio boasts a range of specialized areas tailored to different forms of media production. Among its key features are two advanced radio studios, equipped with Spatial Audio capabilities and adaptable setups designed to accommodate various content formats, from intimate interviews to dynamic broadcasts.
A major highlight is the 371-square-metre sound stage. This versatile space is intended to host live performances and other special events, providing a high-fidelity environment for capturing live audio and video content that can be shared globally through the Apple Music platform.
For artists and engineers focused on the cutting edge of audio technology, the facility includes a dedicated Spatial Audio mixing room. This room is outfitted with a high-spec 9.2.4 PMC speaker system, allowing for precise mixing and mastering of tracks in immersive formats, a growing trend in premium audio experiences.
A Decade of Sound and Celebration
The launch of the new studio coincides with a series of events celebrating Apple Music’s first decade. The service is planning an extensive eight-hour broadcast featuring popular Apple Music Radio hosts Zane Lowe and Ebro Darden. This broadcast will reflect on the platform’s history, its impact on the music industry, and its role in breaking new artists.
The celebration culminates in a live broadcast event scheduled for 4 to 7 pm PST. This segment promises to feature appearances and performances from artists who have shaped the service over the past ten years, offering fans a direct connection to the talent that has defined the Apple Music experience.
Looking ahead, Apple Music Radio is also set to launch a special countdown beginning on July 1st PST. This multi-part program will reveal the service’s top 500 most-streamed songs from the last decade, providing a fascinating look at listener trends and the enduring hits that have resonated most deeply with the platform’s global audience.
Looking to the Future
The opening of the Los Angeles creative campus signals Apple Music’s commitment to not only curate and distribute music but also to actively participate in its creation and presentation. By offering advanced facilities and a collaborative environment, the service aims to solidify its position as a vital hub within the music ecosystem, supporting artists from the ground up and enhancing the listening experience for fans worldwide as it steps into its second decade.
