Seoul, South Korea – Global phenomenon BLACKPINK is reportedly preparing to debut a new song during the opening weekend of their upcoming Deadline World Tour, according to reports in South Korean local media on June 23. Their label and management agency, YG Entertainment, is said to have confirmed the plan to reveal the new track for the first time during the tour’s kickoff dates scheduled for July 5th and 6th.
Historic Venue for a Global Debut
The highly anticipated performances are set to take place at the Goyang Sports Complex Main Stadium in Seoul. This venue, primarily a soccer stadium, is notable for hosting concerts by only a select few artists, including international acts like Coldplay and K-pop superstar BTS’s J-Hope, underscoring the scale and significance of BLACKPINK’s event.
The demand for tickets to these initial shows was exceptionally high, leading to a rapid sell-out across all standard seating categories. In response to overwhelming fan interest, the organizers subsequently added limited-view seats to accommodate more attendees.
Strategic Timing and Fan Connection
Sources close to the production indicate that the decision regarding the timing of the new single’s reveal involved extensive discussion within YG Entertainment and the group. The ultimate choice to align the debut with the tour kickoff was reportedly driven by a desire to directly connect with and reunite with their dedicated fanbase, known as BLINKs, in person at the start of their major global undertaking.
While local media reports cite confirmation from YG Entertainment regarding the live debut, there had been no official announcements posted on BLACKPINK’s or YG Entertainment’s public social media accounts or websites as of press time. However, YG Entertainment did reportedly respond to a request for comment from local outlets, confirming the live reveal plan.
Anticipation Builds for Release Details
Details surrounding the new single beyond its live debut remain under wraps. The actual official release date, the song’s title, concept, genre, and any plans for a accompanying music video are expected to be announced by the agency in the near future. The lack of specific information has only heightened anticipation among fans worldwide.
Speculation regarding a potential official digital release date centers around established industry practices. Based on past releases by the group and the prevalent U.S. music industry schedule known as New Music Friday, a plausible official release could be set for midnight on Friday, July 11, 2025. However, a release coinciding precisely with the live debut, such as midnight on July 4, 2025 (KST), is also considered a possibility, potentially allowing fans who attend the shows to stream the song shortly after experiencing it live.
Context: Recent Releases and Global Success
The forthcoming single will mark BLACKPINK’s first new musical release since “THE GIRLS” in August 2023. That track was part of the soundtrack for the group’s mobile game, BLACKPINK: The Game, making the new reveal their first new single released outside of a soundtrack context in some time.
Their last full-length album, Born Pink, released in 2022, achieved significant global success, reaching Number One on the prestigious Billboard 200 chart in the United States. The album featured hit singles that dominated charts worldwide, including “Pink Venom” and “Shut Down.”
The debut of a new song at the commencement of their Deadline World Tour signals a potentially new era for the quartet and is poised to generate considerable excitement as they embark on a global journey, connecting with millions of fans and adding a fresh track to their already extensive and globally recognized discography.
