Universal Music Group and VRTX Labs Partner to Launch Immersive VR Concert Experiences
Universal Music Group (UMG), the world’s leading music company, and VRTX Labs, a pioneer in advanced virtual reality technology, announced a significant strategic partnership on March 21, 2025. This collaboration marks a pivotal step towards redefining how music fans around the globe experience live performances, leveraging cutting-edge digital platforms. Partnership Foundation and Scope The alliance…