PUMA and Salehe Bembury Unveil ‘Velum’ Sneaker at Paris Fashion Week, Blending Biomorphic Design and Innovation
Paris, France — Global sportswear giant PUMA made a significant return to the prestigious calendar of Paris Fashion Week this week, leveraging the international platform to unveil a groundbreaking collaboration with acclaimed designer and new PUMA partner, Salehe Bembury. The multi-day brand experience, conceptually framed as an exploration into a world of biomorphic beauty and…