Gucci Taps Provocateur Demna as Chief Creative: 'Brilliant Artist' Takes Helm of Slumping Luxury Giant

Gucci Taps Provocateur Demna as Chief Creative: ‘Brilliant Artist’ Takes Helm of Slumping Luxury Giant

In a significant move signaling a potential seismic shift within the global luxury market, fashion designer Demna is set to assume the pivotal role of chief creative at the storied Italian house of Gucci. The appointment, widely reported and confirmed, places the acclaimed designer at the helm of a brand described by observers as currently…

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