LVMH Launches Major Blockchain Powered Supply Chain Transparency Initiative 'LVMH Trace'

LVMH Launches Major Blockchain-Powered Supply Chain Transparency Initiative ‘LVMH Trace’

LVMH Announces Groundbreaking Supply Chain Transparency Program Paris, France – LVMH Moët Hennessy Louis Vuitton SE, the world’s leading luxury group, today, March 26, 2025, announced the launch of a comprehensive new program designed to significantly enhance transparency across the supply chains of its extensive portfolio of brands. The initiative, formally dubbed “LVMH Trace,” marks…

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LVMH Launches AuraChain: A Blockchain Revolution for Luxury Authenticity and Supply Chain Transparency

LVMH Launches AuraChain: A Blockchain Revolution for Luxury Authenticity and Supply Chain Transparency

LVMH Unveils AuraChain: Pioneering Blockchain for Luxury Authenticity Paris, France – In a landmark move poised to redefine authenticity standards within the high-value goods sector, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury conglomerate, officially announced the launch of its groundbreaking blockchain platform, dubbed “AuraChain,” on January 18, 2025. This strategic technological advancement represents…

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