Daytona Beach, FL — March 6, 2026 — Country recording artist Austin Tolliver will debut his new single, “Black Sheep,” with a live pre-album sneak peek event at The Roof on March 6 at 3:00 PM. The single, produced by Clayton Sturgeon, will be released by Kingmaker Music through Empire and marks his first official release since signing with William Moseley and The Moseley Group.
Fresh off a recent Gold certification that is already trending toward Platinum status, Tolliver enters this release cycle with established national traction. His streaming numbers, touring footprint, and growing catalog have positioned him firmly within the mainstream country landscape. “Black Sheep” continues that climb with a focused, high-visibility rollout.
A New Chapter With The Moseley Group
The partnership with William Moseley represents a structured expansion of Tolliver’s brand and long-term strategy. As managing partner of The Moseley Group, Moseley now oversees Tolliver’s campaign direction as the upcoming album prepares for release. The alignment brings distribution scale, coordinated media planning, and strategic positioning designed for sustained growth.
“This record represents exactly where I am right now,” Tolliver said. “I wanted the first performance to happen where it all started for me — close to home, with the people who’ve been there since day one.”
Why Daytona Beach
Rather than launching the single in Nashville or Los Angeles, Tolliver chose Daytona Beach for a personal reason — community. He lives locally and remains actively connected to the area. Hosting the release party in Daytona reflects that loyalty and reinforces his commitment to the region that supported his early growth.
The event will take place at The Roof, located at 1200 Main St Bridge in the heart of Daytona’s Main Street district. The rooftop venue overlooks both the Atlantic and one of the city’s most recognizable entertainment corridors, providing a panoramic setting during one of the busiest weeks of the year.
Daytona Bike Week Backdrop
The release coincides with Daytona Bike Week, one of the largest motorcycle rallies in the world. Each year, hundreds of thousands of visitors travel to Daytona Beach, transforming Main Street into a high-volume destination filled with live music, motorcycles, and nonstop nightlife. Hotels operate at capacity, and rooftops become premium vantage points above the activity below.
Launching “Black Sheep” during Bike Week places the event inside a major cultural moment for the city. The combination of elevated rooftop views and the intensity of Bike Week creates a setting that mirrors the grit and confidence of the record itself.
Media Coverage and Industry Presence
KNN editor Jessica Ray is expected to attend the event, providing on-site coverage of the single debut and pre-album preview. Additional features and extended coverage will appear across affiliated media platforms, including The LA Today, part of the broader Knight News Network portfolio. Readers can follow coverage updates at https://thelatoday.com.
The Sound of “Black Sheep”
Produced by Clayton Sturgeon, “Black Sheep” blends Tolliver’s signature storytelling with modern country production built for radio rotation and high-volume streaming. The track carries a confident tone with refined instrumentation, reflecting both artistic maturity and commercial clarity.
On March 6 at 3:00 PM, attendees at The Roof will experience the first live performance of “Black Sheep,” along with select previews from the forthcoming album.
“Black Sheep” will be available worldwide on March 6 through Kingmaker Music via Empire, with Daytona Beach hosting the first live performance as Austin Tolliver continues building on a Gold-certified foundation with Platinum within reach.
