H&M has officially opened its inaugural H&M Beverly Hills concept store in the heart of Beverly Hills, California, marking a significant evolution in the brand’s retail strategy. Located at 370 North Beverly Drive, the 5,000-plus square-foot space, which welcomed its first customers on November 20, 2025, is designed to offer an elevated shopping experience that blends curated fashion, innovative technology, and a commitment to sustainability, showcasing the best of H&M Beverly Hills.
A New Destination for Elevated Fashion at H&M Beverly Hills
The H&M Beverly Hills concept store focuses on presenting H&M’s most fashion-forward womenswear, accessories, and special collections. This curated selection includes the highly anticipated H&M Studio Holiday line, which draws inspiration from the bold and extravagant styles of the 1980s. This move signifies H&M’s continued investment in the Los Angeles market, aiming to embed the brand deeper into the city’s vibrant cultural fabric and showcase its Beverly Hills fashion offerings.
“With this new concept store in H&M Beverly Hills, we’ve created more than a destination — we’ve created an experience,” stated Jörgen Andersson, Chief Creative Officer at H&M. “With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture.”
Debut of H&M Pre-Loved with Wasteland Partnership at H&M Beverly Hills
A key highlight of the new H&M Beverly Hills store is the debut of H&M Pre-Loved in Los Angeles. This curated secondhand offering, now featured as a permanent shop-in-shop, represents the brand’s commitment to circular fashion and sustainable fashion. For this initiative, H&M has partnered with Wasteland, a beloved Los Angeles-based vintage retailer known for its trend-forward selections and deep roots in the local fashion scene, offering unique vintage fashion Los Angeles finds. This collaboration is set to include four-week pop-up shops at iconic LA flea markets, further engaging with the community and promoting sustainable fashion shopping options.
Cheryl Cohen, Founder and CEO of Wasteland, expressed enthusiasm for the partnership: “Since Wasteland’s inception, our whole ethos has centered on sustainability, and making people’s sartorial dreams come true! Our hope is that anytime a customer enters one of our stores, or our new pre-loved collaboration with H&M, that they feel like they’re in the best closet in the world.”
Design Blending Heritage and Modernity at H&M Beverly Hills
The store’s interior design is a deliberate fusion of H&M’s Scandinavian heritage and the rich architectural history of California. Situated within a historic Art Deco landmark, the space features original elements like an open wood ceiling, complemented by stucco-textured walls, tile flooring, architectural wood shelving, and travertine stone accents. Developed by H&M’s in-house architecture team, the artful interior is designed to create a unique and inspiring discovery environment for every visitor of the H&M Beverly Hills location.
Tech-Enabled Shopping Experience at H&M Beverly Hills
Beyond its aesthetic appeal, the H&M Beverly Hills concept store integrates advanced technology to enhance the customer journey. RFID-enabled systems ensure efficient inventory management and item location, while features like mobile checkout and in-store pickup for online orders offer convenience. Digital screens throughout the store provide style inspiration and campaign content, bringing a dynamic, modern element to the retail space and embodying retail innovation.
A Hub for Culture and Collaborations at H&M Beverly Hills
This new H&M location is envisioned as more than just a retail space; it is intended to serve as a cultural hub for future events and collaborations. The opening was celebrated with notable guests including Amelia Gray, Delilah Belle, Julez Smith, and Tina Knowles, all dressed in current H&M collections, underscoring the brand’s connection to fashion and popular culture. The store plans to host a variety of local events, reinforcing its role as an integrated part of the Los Angeles fashion landscape and its position as a premier H&M concept store.
This strategic launch in H&M Beverly Hills positions H&M at the forefront of retail innovation, offering a glimpse into the brand’s future direction, which emphasizes curated experiences, sustainable fashion practices, and a deeper connection with local fashion trends. The store’s unique blend of elevated fashion, pre-loved luxury treasures, and community engagement makes it a significant development in the retail news landscape, setting a new benchmark for fashion destinations, especially for those seeking H&M Beverly Hills.
